{"id":984,"date":"2026-10-29T08:24:14","date_gmt":"2026-10-29T08:24:14","guid":{"rendered":"https:\/\/joingoodpeople.com\/?page_id=984"},"modified":"2026-10-29T08:51:15","modified_gmt":"2026-10-29T08:51:15","slug":"984-2","status":"publish","type":"page","link":"https:\/\/joingoodpeople.com\/index.php\/984-2\/","title":{"rendered":"MASTERCLASS avec Pierre Coursi\u00e8re, Ex CEO du Groupe Furet du Nord \u2013 Decitre."},"content":{"rendered":"<div id='av-layout-grid-1'  class='av-layout-grid-container av-ybczc-f9501a227a87d4a7e710f98a2e54af36 entry-content-wrapper main_color av-flex-cells  avia-builder-el-0  avia-builder-el-no-sibling   container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mvt9wmq2-c2d7290406484c00f3ce5860110c24d0\">\n.flex_cell.av-mvt9wmq2-c2d7290406484c00f3ce5860110c24d0{\nvertical-align:top;\nbackground-color:#000000;\n}\n<\/style>\n<div class='flex_cell av-mvt9wmq2-c2d7290406484c00f3ce5860110c24d0 av-gridrow-cell av_one_full no_margin  avia-builder-el-1  avia-builder-el-no-sibling  content-align-top'  ><div class='flex_cell_inner'><p><div  class='flex_column av-psbqo-3b4a159b9b538a56275a592796e68145 av_one_fifth  avia-builder-el-2  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-im1wg-eec3f9e896759b20b4a8aa9b2ade1d7d av_three_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mvt9zq43-9e3544161dcb2aa78b127307a88fb4a8\">\n#top .av-special-heading.av-mvt9zq43-9e3544161dcb2aa78b127307a88fb4a8{\npadding-bottom:10px;\nfont-size:50px;\n}\nbody .av-special-heading.av-mvt9zq43-9e3544161dcb2aa78b127307a88fb4a8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mvt9zq43-9e3544161dcb2aa78b127307a88fb4a8 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-mvt9zq43-9e3544161dcb2aa78b127307a88fb4a8 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mvt9zq43-9e3544161dcb2aa78b127307a88fb4a8 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mvt9zq43-9e3544161dcb2aa78b127307a88fb4a8 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mvt9zq43-9e3544161dcb2aa78b127307a88fb4a8 av-special-heading-h1 blockquote modern-quote  avia-builder-el-4  el_before_av_image  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >MASTERCLASS  avec Pierre Coursi\u00e8re, Ex CEO du Groupe Furet du Nord \u2013 Decitre.<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fr4nk-9d8af303d094daec983d3139a0c5edb6\">\n.avia-image-container.av-fr4nk-9d8af303d094daec983d3139a0c5edb6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-fr4nk-9d8af303d094daec983d3139a0c5edb6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-fr4nk-9d8af303d094daec983d3139a0c5edb6 av-styling- avia-align-center  avia-builder-el-5  el_after_av_heading  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-416 avia-img-lazy-loading-not-416 avia_image ' src=\"https:\/\/joingoodpeople.com\/wp-content\/uploads\/2026\/10\/Masterclass-Good-People-Pierre-Coursiere-1030x580.png\" alt='' title='Masterclass Good People Pierre Coursi\u00e8re'  height=\"580\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/joingoodpeople.com\/wp-content\/uploads\/2026\/10\/Masterclass-Good-People-Pierre-Coursiere-1030x580.png 1030w, https:\/\/joingoodpeople.com\/wp-content\/uploads\/2026\/10\/Masterclass-Good-People-Pierre-Coursiere-300x169.png 300w, https:\/\/joingoodpeople.com\/wp-content\/uploads\/2026\/10\/Masterclass-Good-People-Pierre-Coursiere-768x432.png 768w, https:\/\/joingoodpeople.com\/wp-content\/uploads\/2026\/10\/Masterclass-Good-People-Pierre-Coursiere-1536x864.png 1536w, https:\/\/joingoodpeople.com\/wp-content\/uploads\/2026\/10\/Masterclass-Good-People-Pierre-Coursiere-1500x844.png 1500w, https:\/\/joingoodpeople.com\/wp-content\/uploads\/2026\/10\/Masterclass-Good-People-Pierre-Coursiere-705x397.png 705w, https:\/\/joingoodpeople.com\/wp-content\/uploads\/2026\/10\/Masterclass-Good-People-Pierre-Coursiere.png 1672w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mvta1je1-89b571726d26c0eab9a3c07e613d6a9a\">\n#top .av_textblock_section.av-mvta1je1-89b571726d26c0eab9a3c07e613d6a9a .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-mvta1je1-89b571726d26c0eab9a3c07e613d6a9a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-pm-slice=\"1 1 &#091;&#093;\">Comment faire la diff\u00e9rence lorsque l&rsquo;on vend les m\u00eames produits que ses concurrents, au m\u00eame prix, sur le m\u00eame march\u00e9 ?<\/p>\n<p>C&rsquo;est une question que beaucoup de dirigeants se posent. Et \u00e0 laquelle les r\u00e9ponses habituelles sont souvent les m\u00eames : innover, casser les prix, investir davantage en marketing ou multiplier les offres.<\/p>\n<p>Mais que faire lorsque l&rsquo;on ne dispose d&rsquo;aucun de ces leviers ?<\/p>\n<p>Et si les entreprises capables de g\u00e9n\u00e9rer une croissance exceptionnelle n&rsquo;\u00e9taient pas n\u00e9cessairement celles qui poss\u00e8dent le meilleur produit, mais celles qui savent mieux ex\u00e9cuter, mieux d\u00e9cider et mieux mobiliser leurs \u00e9quipes ?<\/p>\n<h2>La croissance ne se joue pas toujours l\u00e0 o\u00f9 on l&rsquo;imagine<\/h2>\n<p>Deux entreprises peuvent proposer exactement la m\u00eame chose, aux m\u00eames clients, au m\u00eame prix, et pourtant obtenir des r\u00e9sultats radicalement diff\u00e9rents.<\/p>\n<p>Pourquoi ?<\/p>\n<p>Parce que la performance ne repose pas uniquement sur ce que l&rsquo;on vend. Elle d\u00e9pend aussi de la mani\u00e8re dont on construit et pilote son entreprise.<\/p>\n<p>La qualit\u00e9 de l&rsquo;ex\u00e9cution, la culture manag\u00e9riale, la capacit\u00e9 \u00e0 prendre les bonnes d\u00e9cisions, l&rsquo;engagement des collaborateurs, la connaissance des clients ou encore la rigueur op\u00e9rationnelle peuvent constituer des avantages concurrentiels beaucoup moins visibles, mais consid\u00e9rablement plus difficiles \u00e0 reproduire.<\/p>\n<p>Un concurrent peut copier un prix, un produit ou une offre commerciale.<\/p>\n<p><strong>Il lui sera beaucoup plus difficile de copier une organisation qui fonctionne remarquablement bien.<\/strong><\/p>\n<h2>Construire une croissance forte sans avantage concurrentiel \u00e9vident<\/h2>\n<p>Le 22 octobre 2026, nous avons accueilli Pierre Coursi\u00e8re, ancien CEO du Groupe Furet du Nord \u2013 Decitre, pour une masterclass consacr\u00e9e \u00e0 une question fondamentale :<\/p>\n<p><strong>Comment construire une diff\u00e9rence durable et piloter une croissance ambitieuse sur un march\u00e9 o\u00f9 les offres se ressemblent ?<\/strong><\/p>\n<p>\u00c0 travers son exp\u00e9rience de dirigeant, cette rencontre a \u00e9t\u00e9 l&rsquo;occasion d&rsquo;explorer plusieurs questions essentielles :<\/p>\n<ul data-spread=\"false\">\n<li>Comment cr\u00e9er un avantage concurrentiel lorsque le produit et le prix ne permettent pas de se diff\u00e9rencier ?<\/li>\n<li>Quels leviers internes peuvent devenir de v\u00e9ritables moteurs de croissance ?<\/li>\n<li>Comment transformer l&rsquo;excellence op\u00e9rationnelle en avantage strat\u00e9gique ?<\/li>\n<li>Comment mobiliser une organisation autour d&rsquo;une ambition de croissance forte ?<\/li>\n<li>Pourquoi certaines entreprises parviennent-elles \u00e0 surperformer durablement leurs concurrents sur un m\u00eame march\u00e9 ?<\/li>\n<\/ul>\n<h2>L&rsquo;avantage concurrentiel ne se poss\u00e8de pas toujours. Il se construit.<\/h2>\n<p>Nous avons souvent tendance \u00e0 chercher la diff\u00e9rence \u00e0 l&rsquo;ext\u00e9rieur de l&rsquo;entreprise : dans notre offre, notre communication, notre technologie ou notre positionnement.<\/p>\n<p>Mais les avantages les plus puissants se construisent parfois \u00e0 l&rsquo;int\u00e9rieur.<\/p>\n<p>Dans la fa\u00e7on de manager. Dans la vitesse de d\u00e9cision. Dans la discipline d&rsquo;ex\u00e9cution. Dans l&rsquo;attention port\u00e9e aux clients. Dans la capacit\u00e9 \u00e0 faire travailler les bonnes personnes ensemble.<\/p>\n<p>Ces avantages ont une particularit\u00e9 : ils sont moins spectaculaires, moins faciles \u00e0 communiquer, mais souvent beaucoup plus difficiles \u00e0 imiter.<\/p>\n<p><strong>La v\u00e9ritable question n&rsquo;est donc peut-\u00eatre pas : \u00ab Qu&rsquo;est-ce que je vends de diff\u00e9rent ? \u00bb<\/strong><\/p>\n<p><strong>Mais plut\u00f4t : \u00ab Qu&rsquo;est-ce que mon entreprise est capable de faire mieux que les autres, chaque jour ? \u00bb<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-6sljk-9de7b964c8c6ab4ee70350137bb555cd av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div><\/p>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-984","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MASTERCLASS avec Pierre Coursi\u00e8re, Ex CEO du Groupe Furet du Nord \u2013 Decitre. -<\/title>\n<meta name=\"description\" content=\"Comment cr\u00e9er un avantage concurrentiel sans diff\u00e9rencier ses prix ou ses produits ? 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